Andres Carne de Res | 2008 - 2017 | Fondo FTC
Business Description
Thematic restaurant-bar with a unique entertainment experience. A special brand that comprises a restaurant, event venue and art gallery, perfectly blended with a synchronized operation with matchless entertainment
Regional Presence: Colombia
Closing Date: July 2008
Fund: Fondo Trasandino Colombia (FTC)
Status: Parcial Exit (2017)
Website: www.andrescarnederes.com
Investment Highlights
• Second most visited tourist attraction in Colombia
• Successful replication of business model in Bogotá city under new fast-deployment brand extensions
• Andrés Chia attracts ~660,000 clients per year.
Value Creation
Corporate Government
• Transition from family-owned to professional business
• Committee creations for monitoring purposes. Board with independent members
Management Support
• Cost structure efficiency, personnel expenses optimization and implementation of budget
• Review of organizational structure and incentives
• Operating manuals and procedures
• Training standardization
Replication and Expansion
• Expansion into Bogotá
• Development of brand extensions to cater to new market segments, with targeted pricing policies.
• After 27 years (2009), launch of first brand extension: Andrés D.C. Planned rollout of “Plaza de Andrés” (4 restaurants as of Jun-2014) and “Andrés Express” (15 restaurants as of Jun-2014) concepts
