Promotora Médica las Américas | 2013 | Fondo MCL
Business Description
Established in 1989 in Medellin, Promotora Médica Las Américas (PMLA) is a holding Company encompassing a leading group of healthcare institutions
Regional Presence: Colombia
Closing Date: June 2013
Fund: MAS Colombia Latam
Status: Exited - Private Sale to Strategic (2018)
MAS Equity Partners, through its private equity fund MAS Colombia LATAM, sold to the Grupo Aúna, leader in the provision of health services in Peru, its shareholding in Promotora Médica Las Américas S.A. ("PMLA").
Website: www.lasamericas.com.co
Investment Highlights
• High-complexity hospital ranked among Latin America´s top 30 healthcare institutions (America Economía)
• Its oncology unit is the only institution of its kind in Colombia and ranked 5th in Latin America
• Sister institution agreement with the US MD Anderson’s Cancer Center
• Under evaluation for the Joint Commission Certification (2014)
• Dynamic medical tourism market due to high-quality and low-cost factors
Value Creation
Corporate Governance
• Strengthening of the Board of Directors and Corporate Governance bylaws with the support of the fund’s legal advisors
Management Support
• Support in the implementation of an electronic billing system that helped reduce the processing time of bills outstanding with clients
• Support in the development of a shared service division to increase efficiencies among the subsidiaries
Replication and Expansion
• Support in the fund procuring process for the main expansion project, which includes financial commitments from multilateral organizations
• Review and source potential expansion plans in which the company has the ability to act as operator for additional healthcare institutions
