MAS Equity Partners was recognized by the Colombian Association of Private Equity Funds for the Value Generation in Bodytech, a leading company in the health and fitness industry in Latin America with operations in Colombia, Peru and Chile.

The value creation strategy consisted of turning the company into the leader in the Latin American market. In order to do so, operation processes were optimized and a corporate governance model was implemented to align the interests of the partners and guarantee transparency and agility of the decision-making process. An expansion plan consisting of new openings in major and acquisition chains of sports centers in Colombia, as well as opening new markets in Peru and Chile was initiated. Likewise, sales strategies were structured. Customers and venues were segmented, achieving an optimization of the number of affiliates per square meter and increasing customer retention.

Today, Bodytech is a recognized brand in Latin America with more than 85 locations in Colombia, 22 in Peru and 50 in Chile.