Sonría | 2015 | Fondo MCL
Business Description
Sonría is the leading chain of dental clinics in Colombia. The Company founded in 1992 owns and operates 62 clinics, has 16 franchises, of which it partially owns and operates 8, own Colordent the largest dental laboratory in Colombia (dental teeth, partial and complete, dentures factory) and in combination with its shareholders owns and operates Sonría Mexico, which is the fifth largest chain in Mexico with 11 clinics.
Regional Presence: Colombia and México
Closing Date: November 2015
Fund: MAS Colombia Latam
Status: Active
Website: www.sonria.com.co
Investment Highlights
• Largest and dental clinic network in Colombia with greatest geographical coverage; covers over 30 cities
• Second largest clinic network in Mexico City metropolitan area
• Largest dental laboratory in Colombia, covering the 4 largest cities in the country
• The growth of the Colombian middle class, supports the company’s expansion plans
Value Creation
Corporate Governance
• Creation of a board meeting focused on delegating responsibilities and holding accountability
• Creation of finance, operations and marketing committees
Management Support
• Key operating metrics design and benchmarking as well as consistent follow-up through internal control reports
• Support in the implementation of the business plan and budget construction
• Financial optimization, focused on capital structure and cost structure
Replication and Expansion
• Support in the development of products and ness sales channels
• Expansion and development of new markets
