Infinite Herbs | 2009 - 2013 | Fondo FTC
Business Description
Integrated fresh herbs producer and distributor. Diverse product range in fresh and organic herbs.
Regional Presence: Colombia and USA
Closing Date: December 2009
Fund: Fondo Trasandino Colombia (FTC)
Status: Exited - Resale to founder shareholders (2013)
Website: www.infiniteherbs.com
Investment Highlights
• High-tech greenhouse production facilities for organic, hydroponic production
• Direct distribution to stores in the US East Coast
• Compliance with the most rigorous international standards throughout the growing, harvesting, and shipping process to ensure highest quality product
Value Creation
Corporate Governance
• Board of Trustees with independent members. Creation of Finance and Management Committees
Management Support
• Implementation of information technology systems and accounting, supply chain management, and inventory control
• Process reengineering and standardization
• Reporting and controls
• Risk management due to volatility of cropping cycle and weather
• Brand positioning and marketing initiatives
Replication and Expansion
• Increase of organic production capacity through three new greenhouses in proprietary farms
• Acquisition of key supplier
• Backwards value chain integration
• Secure exclusive supplier contracts with retail clients in the US
• Launch of distribution operation in Chicago
• Distribution in Miami since (2010), Boston (2010) Chicago (2011) and California
