MAS Equity Partners invests in Agropecuaria Promialianza
December 17th, 2020, Bogotá – MAS Equity Partners, a pioneer and leading private equity investment manager in the Andean region, is pleased to announce the investment of MAS EQUITY FUND III, through a supply chain debt facility, in Agropecuaria Promialianza, a main shareholder of Agropecuaria Aliar, “La Fazenda”, leader of the pork industry in Colombia and one of the most important food companies in the country.
Aliar was born in 2007, after its founder, Jaime Liévano, identified the opportunity to penetrate the Colombian pork market, given its low consumption in comparison to beef and chicken, as well as the importance of having an integrated value chain in the pork industry, from the production of feed, to the raising, breeding and pork processing, and the sale of finished products at large local retailers and proprietary points of sale. Thirteen years later, Aliar has production plants in Meta and Bogotá, from where it serves more than 4,500 clients in 5 regions of the country, under the renowned brand “La Fazenda”, positioning itself as the leading company in the Colombian pork market.
The company expects to capitalize on the market dynamics in the coming years, including the increase in pork consumption, agricultural modernization, export opportunities, and FX volatility, which has a direct impact on the meat market in the country. Likewise, the Fund's investment will allow the Company to increase its productive capacity to meet demand and improve its agricultural productivity. The company already operates at high social and environmental standards, and together with the Fund, a robust improvement plan has been developed to get them to the highest international standards.
Hector Cateriano, CEO of MAS Equity Partners mentions that “Aliar has become a leading company in a sector with enormous growth potential in the region and it provides Colombia with food security in the pork protein segment by being a fully integrated company. Currently, Aliar has a strong position in the market, a recognized brand of premium quality, and a team with extensive experience. We are convinced that our operational and strategic focus on value creation, added to the injection of fresh capital, will help to fulfill the company's ambitious growth plans, making it a benchmark for agricultural businesses in the region, with high international standards, and contributing to the positioning of Colombia as a meat source for the world."
Jaime Liévano, President of Promialianza states “we are very pleased to have MAS EQUITY FUND III accompanying us in our ambitious growth plans. Their experience and long-term vision will add significant value to the company."
About MAS Equity Partners
MAS Equity Partners is the first private equity investment manager focused on growth equity investments in the Andean region. The firm has more than 16 years of successful experience investing in innovative, medium-sized companies in Latin America with high potential for expansion and internationalization. Its first fund (2006) is the only one in the region that has successfully completed its investment and divestment cycle. To date, it has raised more than USD 246 million through 3 private equity funds. The funds managed by the firm have invested in 16 companies in Colombia, Peru and Panama, and to date, 7 have been exited successfully. Among its most outstanding investments are Andrés Carne de Res (Grupo IGA), Infinite Herbs, Bodytech, Refinancia, Petroworks, Clínica Las Américas, OPL and Rocsa, among others.